After nearly two decades in the brand industry, one thing became clear: online brand guidelines exist, but almost no one uses them. The tools are either priced for enterprises or too complex to justify.

Meanwhile, branding has evolved - motion, digital-first, constant iteration. Yet most teams still pass around static PDFs.

Sameness exists to close that gap. Professional online guidelines that are affordable to buy and fast to build, so you can focus on the work that actually matters.

We're bootstrapped, so we answer to users, not investors. We ship based on real feedback and believe good tools shouldn't be locked behind enterprise paywalls.